時尚買手店有哪些（一個符合都市年輕消費群體的時尚買手店）

2023-05-23 13:26:24 1

一個符合都市年輕消費群體的時尚買手店

ON/OFF是BFC外灘金融中心自營的設計師品牌集合店，它位於上海外灘金融中心商業區，由SLT設計工作室(STUDIOLITE)最新設計完成。設計旨在一個自由的空間中給顧客提供有趣而又藝術性的購物體驗。通過明暗交錯的燈光變換，精選色彩的組合，靈活可變的裝置系統以及精緻材料的碰撞構造了一個充滿都市年輕活力的流動性空間。

Situated in a prominent position within Shanghai’s Bund Financial Center， ON/OFF is a multi-brand store focused on up-and-coming fashion designers. Studiolite’s design aims for a trendy，artistically-inspired experience through high-end， layered spaces. By interweaving lighting， atmosphere， artful color composition， and the whimsical collision of delicate materials， a dynamic spatial succession is formed， channeling the city’s youthful vitality.

入口

店鋪整個開放式流線型的外立面，對原有店鋪邊界進行了解構重組，創造出內部與公共區域之間多變的空間交互關係。從最左側的場景式櫥窗，到色彩鮮明的圓形產品產列，到開放式的重點產品陳列區，讓經過的客人可以從外部空間感受到品牌與產品的魅力。入口處可旋轉的超大鏡面不鏽鋼球形藝術裝置折射周圍的場景變化；最右端的Pop-Up區如洞穴般的神秘通道，訂製的LED曲面軟屏利用動態的數字內容快速提升空間氛圍和商業趣味。

The inner storefront of the store appears as a smooth， porous surface containing a variety of displays for different scales of enticing products. This generates a more playful relationship between interior and exterior than a conventional display window. Near the arched entranceway， a mirrored half-sphere rotates， offering tantalizing glimpses of the interior， whilst reflecting the surroundings. To the far right， a vortex of LED screens forms a tunnel-like pop-up zone to the far right， arousing the curiosity of passers-by.

內部空間

零售場景

T臺場景

靈活的道具模塊

既滿足零售展示功能，同時也可作為水吧區域

內部空間的設計則打破了一般零售空間相對統一的手法，結合場地特點將空間自然劃分為不同特性的區域。同時為適應不同運營需求下空間的組合方式，加入了靈活可變的道具模塊，與調光系統結合，可以靈活轉換成不同的場景，比如零售模式，活動模式和秀場模式等。自由的組合陳列方式，為不同品牌的展示方式提供更大的自由空間。私密的水吧區域則可以眺望整個外灘碼頭和上海標誌性的風景。當顧客在ON/OFF瀏覽時，不同的細節會不斷給他們帶來驚喜與探索感。

The design of the interior began through considering how to meet the needs of multiple scenes and functions in one cohesive space. The plan is divided into smaller， distinct zones；each one transformable into different scenarios. A customized， modular furniture and hanger system， works with the lighting to help to achieve this conversion into different scenarios：retail， events， fashion shows， and so on. A customized， modular furniture and hanger system allows infinite possibilities for creative product display in each zone. Meanwhile， in the back of the store， a more intimate bar area offers breathtaking views of the Bund and Shanghai’s iconic skyline. As one moves through ON/OFF， each element contributes to imbuing a continuous sense of surprise and discovery.

局部使用燈膜

高矮不一的半弧形牆壁，與衣服的裁剪融為一體，仿佛是「量體裁衣」定製一般。牆壁上的弧線與屋頂弧形天花延伸至地面的弧線互相交織，營造出曲線美的同時也自動分流了顧客的購物路線。空間頂部線條縱橫交錯的天花內嵌了燈管，與室內的照明形成交錯的光線分布，與鏡子層疊映射出層次感。牆面整體柔和的顏色與不同區塊活躍明快的彩色幾何拼接地毯與牆面的色調互相均衡，完美的進行了活力與質感之間的銜接過渡。精選的定製水磨石，天然大理石等材料，保留著原始的打磨痕跡，與衣物的手工剪裁紋理相碰撞，仿佛讓人置身於抽象派和構成主義的美術館之中。

A playful entwining of varying curves dance throughout， carefully-tailored solid and filigree arcs which combine， bridging floors， walls， and ceiling， generating a sense of flow. Light embedded in the metal structures， and textural differences in materials， contribute to the overall three-dimensional weave， forming a constantly shifting succession of visual layers. This changeable geometry engenders dynamic relationships and views at every turn. Most of ON/OFF uses a clear color palette， which contrasts sharply with dramatic bursts of color. Walls， furniture， and carpets combine into of vibrant mosaic defining each zone， toeing the line between pop and elegance. Terrazzo， marble and other crafted， more sensual materials are used in select locations. The store morphs into a gallery， referencing a diversity of movements， from constructivism， to abstract art.