晚風吹啊吹啊我的驕傲放縱（吹啊吹啊我的驕傲放縱）

2023-04-19 22:40:59

現今，世界各國越來越重視全球市場，馬來西亞的 NSB 家電為了走向世界，特意邀請了國際著名設計師 Karim Rashid，為其設計一款現代天花板風扇，並取名為 NSB Superstar 系列 Swish。

Karim 以具象且細膩的線條和曲線勾勒出了 Swish 的整體造型，它簡約的外形給現代家居環境增添了一絲柔和感。在 Karim 看來，Swish 代表著一種有創造力的生活方式。

從功能出發，Swish 風扇的風力能夠吹到11英尺遠的地方，且無任何噪音；同時，它由直流電機驅動，並附帶一個LED照明燈，節能又環保。這是一個集摩登時尚外觀與節能高科技內涵於一體的吊扇。

NSB 創始人 Jo Hooi 對於此次與 Karim Rashid 合作做了一個訪談，以下是訪談記錄。

訪 談 內 容

Z 代表主持人，JH 代表 Jo Hooi

Z : How did the collaboration with Karim Rashid begin?

JH：It actually began through Iko In (Founder of Creative Home Magazine), he introduced me to Karim Rashid and so from there, we at NSB had the idea of collaborating with an international designer as it gives us the chance to go global with our products. We want to expand from just Malaysia.

Z : 你是怎樣跟Karim Rashid合作呢？

JH：這次合作實際上是創意家居雜誌創始人Iko In把我介紹給了Karim Rashid，所以我才會有一個和國際著名設計師合作的想法，這能讓我們的產品走向全球。我們想開拓馬來西亞以外的市場。

Z : How can Karim Rashid help you go global?

JH：As Karim is an international designer, he is internationally well known. People know him for his unique product design and his designs can help us build our reputation as well as going global with the designs and products.

Z：Karim Rashid怎麼幫助你們的產品走向全球呢？

JH：Karim是世界著名設計師，他在國際上是非常知名的，人們知道他獨特的產品設計，他的設計就能幫助我們建立聲譽，從而走向世界。

Z：Karim Rashid has a very eccentric and peculiar style – how do you think the Malaysian market will receive his designs?

JH：I think they will like it very much. All his designs are very unique and he really understands the local interior designs which is definitely helpful.

Z：你認為馬來西亞市場會接受Karim Rashid這種獨特的設計風格嗎？

JH：我想他們會非常喜歡的。他所有的設計都非常獨特，而且他懂當地的室內設計，這對我們是非常有幫助的。

Z：Karim has designed six different fans for NSB – can you share some details about the designs?

JH：His designs are simple – simple for a fan, but difficult to manufacture. It took us almost two years to come up with the SWISH prototype, which we completed about only a couple of months ago. The thing about fans is that it is really simple to assemble – you need a motor, housing, a blade and that’s pretty much it.

Z：你能分享一些關於Karim設計這款風扇的細節嗎？

JH：他的設計的風扇看似簡單，但很難製造。我們差不多花了兩年的時間才提出了SWISH原型，這也是我們在幾個月前完成的。對於消費者來說，它的組裝非常簡單，你只需要一個電機，外殼，刀片就行。

Z： And what about with Karim Rashid’s designs – the SWISH?

JH： What we did with Karim was come up with an entirely new fan and design – which was a very tedious process. It certainly took a lot of time and effort. His designs are slightly different from conventional fan designs as his fan is attached to the motor itself, meaning whenever we had to make changes, we had to create the whole thing again. The good thing is that we learnt new things by making all these minor adjustments each time. For an example, with the pitch and the steepness of the fan – we had to play around with these factors so that we could achieve a comfortable and quiet wind. we wanted to get a powerful and comfortable wind with very low noise pollution.

Z： 那麼你如何評價Karim Rashid有關 SWISH的設計呢？

JH：設計其實是一個非常乏味的過程，需要花很多的時間和精力。他的設計與傳統的風扇設計略有不同，他把風扇與電機本身相連，這意味著每一次改變，我們都得全部從頭開始。好的事情是，我們每做的一次調整，都能讓我們學到新的東西。例如，我們必須充分考慮風扇的高低和陡峭度，這樣才能找到舒適安靜的風力。我們想要得到一個噪音非常低但又要有強力舒適的風。

Z：The design of SWISH is very different from your normal fan, in that it doesn’t have 2, 3 or 5 blades. How effective is his design for a fan?

JH：This is the first time we are doing this type of fan. To our surprise, it was actually very effective – the wind can reach up to 11 feet. The normal wind direction of a fan pushes the wind downwards and outwards, so when you stand further away, you can’t feel the wind much as it’s at your feet. With the SWISH, you can surprisingly feel the wind at waist height, even standing at 11 feet away. The coverage area of the wind was certainly a surprise for us.

Z：SWISH的設計與普通的風扇有很大的差別，它沒有多個葉片，那會不會影響消費者的實際使用情況呢？

JH：SWISH確實是我們一次大膽的嘗試，但令我們驚訝的是，它實際上是非常有效的—它的風力能吹到11英尺以外。一般風扇的正常風向將風向下推向外，所以當你站得更遠的時候，你感覺不到風的影響，但如果用SWISH，哪怕你站在11英尺遠的地方，你都可以感受到腰部以上的風，這給了我們很大的驚喜。

Z： What do you like about the Karim Rashid’s designs?

JH：All of his designs are very curvy, they aren’t edgy. The curves are beautiful and I think they will blend very well with all interiors.

Z：你喜歡Karim Rashid的設計？

JH：他所有的設計都充盈著曲線元素。曲線很漂亮，而且我認為它與所有內飾融合得非常好。

Z： What are the other features of SWISH?

JH：It is a DC motor fan. Compared to traditional fans, it consumes very little energy – from our results so far on what we have tested, it can take 43 Watts at maximum speed, and we are currently trying to further reduce the power consumption and take it down to about 20 Watts.

Z：SWISH還有什麼其他功能嗎？

JH：這是一個直流電風扇。與傳統風扇相比，它消耗的能量非常少，從目前我們所測試的結果來看，它最大速度可以達到43瓦，而且我們嘗試進一步降低它的功耗，大概降低到20瓦左右。

通過這段訪談，我們了解到：在這個全球化時代，設計產生的巨大價值能深刻地影響著品牌的發展，一個有表現力的設計能讓品牌在國際市場佔據一席之地，這就是設計的力量。