facebook更名meta（Facebook正式宣布更名為Meta）

2023-04-22 11:32:13 1

來源:中國日報網

Facebook創始人馬克·扎克伯格日前宣布，將把母公司更名為Meta（元），並希望人們將其視為「元宇宙公司」，暗示了Facebook對元宇宙的雄心。Facebook總部的標誌牌也已經更換為代表Meta的藍色無限符號。

Facebook CEO Mark Zuckerberg speaks during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta, in this screen grab taken from a video released October 28, 2021. Credit: Facebook/Reuters

Facebook has changed its corporate name to Meta as part of a major rebrand.

Facebook正式宣布將公司名更改為Meta。

The company said it would better 'encompass' what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).

該公司稱，這個新名字能更好地「包容」旗下業務，不光是社交媒體，還有虛擬實境等即將拓展的新領域。

The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.

公司旗下的Facebook、Instagram和Whatsapp等單個平臺將不會更名，只有母公司才使用Meta這個新名稱。

The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

此前Facebook遭遇了由前員工洩露的文件引發的一連串負面新聞。

Frances Haugen has accused the company of putting 'profits over safety'.

（前員工）弗蘭西斯·豪根指責Facebook「將利益凌駕於安全之上」。

In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on.

2015年，谷歌重組了公司，並將母公司更名為Alphabet，不過這個名稱沒有廣為流傳。

Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a 'metaverse' - an online world where people can game, work and communicate in a virtual environment, often using VR headsets.

Facebook老闆馬克·扎克伯格宣布新名稱的同時還公布了打造「元宇宙」的計劃。「元宇宙」是人們可以在虛擬環境中（通常通過佩戴虛擬實境頭盔）玩遊戲、工作和交流的一個網絡世界。

He said the existing brand could not 'possibly represent everything that we're doing today, let alone in the future', and needed to change.

扎克伯格表示，現有的品牌名稱無法「代表我們現在所做的所有業務，更不用說將來的業務」，所以需要更改。

'Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we're building towards,' he told a virtual conference.

扎克伯格在一次線上會議上說：「隨著時間推移，我希望我們被視為一家元宇宙公司，並打算將我們的工作和身份定位於我們正在構建的目標。」

The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up 'Like' logo with a blue infinity shape.

本周四（10月28日），該公司還在加州門洛帕克的總部公開了新標識，將豎起大拇指的「點讚」標識牌更換成了藍色無限符號標識牌。

A sign of Meta, the new name for the company formerly known as Facebook, is seen at its headquarters in Menlo Park, California, US October 28, 2021. REUTERS/Carlos Barria

Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company's other services.

扎克伯格稱，新名字意味著，未來用戶無需使用Facebook也可以使用公司的其他服務。

The word 'meta' comes from the Greek word meaning 'beyond'.

Meta一詞來自希臘語，意思是「超越」。

To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet.

對圈外人士而言，元宇宙也許像虛擬實境的一個版本，但是有些人認為這將是網際網路的未來。

Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments.

元宇宙中的人無需使用電腦，戴上頭盔便可以進入虛擬世界和各種數字環境相連。

It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.

人們希望可以在虛擬世界中做幾乎所有事情，包括工作、遊戲、聽音樂會以及和親友社交。

英文來源：BBC

翻譯&編輯：丹妮